Concept. Week 3.

Collectively we brainstormed about Content, Motivation, Relevance, Targetgroup, Productidea and how to convey the idea to potential consumers.

The main points for me and rules I set for my project were:

  • Only working with already wasted material

  • Adressing a real problem but not delivering a solution but an approach to solving it

  • Not getting stuck in making a perfekt "thing" - 80/20 Rule

  • Connecting with likeminded people

  • An aestetically pleasing look matching the real life target group

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